Nov 19, 2025 Global

David Mogensen Chief Marketing Officer, Cadillac, General Motors Corp

Joel Rubinson MMA MTA Expert & President, Rubinson Partners, Inc.

Ben Skrainka Principal Economist, Amazon

Jim Lecinski Clinical Professor of Marketing, Northwestern University's Kellogg School of Management

Marci Raible VP, Integrated Marketing, Campbell Soup Co.

Brand marketing remains under constant scrutiny—often the first to face cuts when budgets tighten. Why? This session will explore the persistent challenge of defending brand investment inside the boardroom. We’ll unpack what marketers are getting right (and wrong) in how they measure brand impact. Learn how to reframe brand as a long-term value driver, not a discretionary spend, and gain practical strategies to protect and prioritize brand investment.