From A Blink to A Heartbeat 2019

Ammita M — Thu, 26 Sep 2019 15:41:58 +0000

Released:

September, 2019

Keywords:

Mobile Video

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

To help marketers and agencies develop the right short video creative for mobile, MMA has partnered with Facebook to create a unique playbook for creativity on mobile. The recommendations are supported by MMA Cognition study and Facebook's understanding of successful short videos. Facebook's understanding is built on the back of meta studies of thousands of campaigns and fine tuned by Creative Directors who have used them. The playbook is useful for both marketers and creative agencies and is designed to help you create a Thumbstopper or evaluate one.

Education Section:

Best Practices

Creative Effectiveness

Educational Documents

Document Not Released Yet:

Region:

APAC, India, Global

Consumer Engagement

Creative Effectiveness

Social Media

Categories:

Local Councils

India

Creative Effectiveness

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How Broadcasters Can Use AWE to Address Roku SDK Changes

Shannon McCoy — Thu, 20 Apr 2017 19:17:47 +0000

April 20, 2017

Submitted by

Roku recently announced they are ending support for legacy SDK visual screen components. Developers have been asked to update their channel UI to Roku’s more recent UI interface programming, SceneGraph.
Broadcasters have a few options in adapting to this change: rebuild their app in house or work with a third party to create a new app from the ground up. These solutions will take time. New channels choosing one of these options risk missing an important deadline—new channels must use SceneGraph or Direct Publisher by July 1, 2017.
Broadcasters, whether new to Roku or in need of updating their app, have a third, more practical option. AWE, Bottle Rocket’s video delivery platform, is already built on the most recent Roku SDK. We’ve developed AWE for easy configuration—broadcasters only need to brand and skin their app before they’re ready to deliver content via a user-focused, elegant UI and UX.
AWE brings more than SceneGraph compatibility, though. It also supports ads, analytics, authentication, and more features that other developers don’t include in out of the box solutions. Flexible feature screens also come standard with AWE. With AWE’s app management portal, a web-based tool, broadcasters can drag and drop to create unique feature screen experiences.
Read why global broadcast networks and independent content creators trust AWE, then schedule a demo to see the magic first hand.
How Broadcasters Can Use AWE to Address Roku SDK Changes originally was published on the Bottle Rocket website.

Article

MMA / Marketing + Media Alliance - Mobile Video

From A Blink to A Heartbeat 2019

How Broadcasters Can Use AWE to Address Roku SDK Changes

April 20, 2017

Submitted by