MMA Indonesia Data, Insights & Outlook 2026 - Q1: Ramadan Growth

Beth Chandra Isfandari — Wed, 08 Apr 2026 20:37:14 +0000

mma_indonesia_data_insights_outlook_2026_q1_ramadan.pdf

Released:

April, 2026

Keywords:

2026

Customer Behavior

Data

Indonesia Market

Insights & Outlook 2026

MMA Indonesia

Ramadan

Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping marketing & advertising across the year. Each edition draws from Member Insights contributed by MMA Indonesia members and turns those perspectives into a curated view of the forces influencing business, brands, consumers and growth - as highlights.

Built as an industry-led series, each quarterly Data, Insights, Outlook 2026 release focuses on a specific theme and reflects what marketers are seeing on the ground — what is changing, what is gaining urgency and what deserves attention next. By compiling and synthesizing member perspectives, the series edition provides a more collective and actionable view of the industry ecosystem.

The series is designed to help marketing leaders track shifts as they happen, benchmark priorities across the ecosystem and approach the next quarter with stronger context and clearer direction.

Q1: Ramadan Growth

The Ramadan Growth 2026 gave brands a stronger base for growth in the next quarter by expanding audience insights across early shoppers, app users, social commerce buyers, CTV viewers, and deal-driven consumers, creating more opportunities for retargeting, CRM, and precise media planning.

Brands can continue building on:

Richer first-party and behavioral audiences from Ramadan interactions
Stronger social commerce habits and creator-driven trust
Higher engagement through premium video and family co-viewing
Smoother watch-to-shop and app-based conversion journeys
AI-supported, context-led planning for sharper messaging
Post-Ramadan routines linked to travel, everyday spending, and replenishment behavior

For the next year, the opportunity is to carry Ramadan attention forward and turn it into lasting relationships that feel more personal, more connected, and more valuable to the business.

Education Section:

MMA / Marketing + Media Alliance - Customer Behavior

MMA Indonesia Data, Insights & Outlook 2026 - Q1: Ramadan Growth