MMA / Marketing + Media Alliance - 2021

Document Not Released Yet:

Region:

Redirect Immediately:

Vietnam Martech Report

Nam Nguyen — Thu, 30 Dec 2021 07:22:26 +0000

Vietnam Martech Report

Released:

December, 2021

File Size:

2.66MB

Keywords:

2021

martech

report

vietnam

The theme of MMA 2021 is “Shape the Future of Modern Marketing” under the today context of technology evolving, consumer being more and more tech-savvy, yet socially conscious. Covid Pandemic has make the technology landscape, consumer behavior changes accelerating with much higher speed. The current situation has been forcing us to move faster on organization restructure, business operation reinventing. The technology and marketing technology specifically is the key enabler for organization to deliver this job to be done.

In the MMA Virtual Impact Vietnam held in Nov 2021, we’ve got the chance to briefly share with you from the eye of a Marketer how do we gauge the best technological change to form the impactful approach for our brands and business. We’ve shared how the marketing technology has been emerging in recent years, how it has completely changed the way we operate our business, the way we connect with consumers at real-time, with hyper-personalized/localized approach, and at the same time deliver marketing effectiveness. We have confirmed that to own the marketing technology, to create the competitive advantage, we do need to have sharp strategy which putting consumer experience at first and centered, which based on organization current reality, how we are able to invest in the future not only on technology but also human resource.

And now we’d like to introduce the Marketing Technology Report for Vietnam market with holistic understanding on What is Marketing Technology, the fundamental knowledge about the Martech including the relationship between Martech and Media development, powerful Martech tools; why organizations need to embrace the Martech and how we apply the Martech in digital marketing that covers not onley Planning principles but also the Marketing Effectiveness measurement. In essence, modern marketing simply doesn’t exist without MarTech especially in this digitalized world. The MarTech landscape continues evolving and evolving with higher speed, it’s critical for us to stay closed with our consumer, define sharp strategy to choose the “best fit” technology to our needs, make it worked for us with highly effectiveness. The journey is continuing.

Education Section:

Best Practices

[Adcolony x MMA] The Evolution of Gaming

Document Not Released Yet:

Region:

Redirect Immediately:

[AdColony x MMA] The Evolution of Gaming

Nam Nguyen — Wed, 20 Oct 2021 03:19:52 +0000

Released:

October, 2021

File Size:

4.24MB

Keywords:

2021

ADcolony

vietnam

The Evolution of Gaming, Why modern marketers need to embrace gaming as a channel.

Technology is everywhere, and it's changing people's lives. We're exposed to technology from the moment we wake up to the last few minutes before we close our eyes.

The primary device for access to technology is the mobile phone. According to Statista, in 2020, the smartphone adoption rate in APAC reached 28%, and is expected to grow to 83% by 2025.

Education Section:

Document Not Released Yet:

Region:

Beyond Metros & New Growth Path

Games

Video

Redirect Immediately:

Beyond Metros & New Growth Path

Ammita M — Fri, 15 Oct 2021 08:06:23 +0000

Released:

October, 2021

File Size:

4.24MB

Keywords:

2021

Metros

digital consumers

vietnam

Technology transformation has been enabled by Vietnamese’s highly adaptable digital consumers, who are becoming enthusiastic about these technologies. By the end of 2020, the number of internet users in areas outside metros hit 91% and for the first time ever surpassed TV in both penetration and time spend.

What perhaps particularly interesting is the leapfrogging of consumers to mobile. Outside of metro cities, many Vietnamese’ first interaction with the internet is through the use of a mobile app. The app and, in turn, the phone have become gateways to the internet & the outside world for them, and the implications of this are astounding.

The COVID-19 crisis further accelerated the strategy in using Digital to reach out to consumers, Digital presents disruption, changes and huge opportunities for those who want to forge new growth paths.

Are you ready for the changes and capture these opportunities?

Education Section:

Perspectives

Document Not Released Yet:

Region:

Modern Marketing in Vietnam

Customer Lifecycle

Redirect Immediately:

Modern Marketing in Vietnam: The use of mobile in the digital marketing mix

Ammita M — Wed, 06 Oct 2021 10:35:41 +0000

Released:

September, 2021

Keywords:

2021

WARC

vietnam

The MMA & WARC report summarises the Vietnam findings of our latest APAC modern marketing survey, which assesses how advertisers and agencies are using, and planning to use mobile as a part of their marketing strategy. It focuses on the critical areas which need to be taken into account by advertisers, including the importance of social, the impact of commerce on the use of mobile, the challenges being faced and the future of mobile technology.

Education Section:

Document Not Released Yet:

Region:

Vietnam Ecosystem Report 2021: Modern Marketing

Redirect Immediately:

Vietnam Ecosystem Report 2021: Modern Marketing

Ammita M — Thu, 30 Sep 2021 07:15:25 +0000

Released:

September, 2021

Keywords:

2021

Google

GroupM

ecosystem

vietnam

As digital services become mainstream and consumer behaviors continue to evolve with this shift, brands must keep up to drive relevance and preference. To help brands navigate the modern marketing challenges, MMA in partnership with GroupM and Google present Ecosystem Report 2021: Modern Marketing, that brings together consumer behavior and digital strategies to help brands advance their digital marketing maturity, with case studies on various trends such as Artificial Intelligence, Machine Learning, Measurement, and Programmatic.

Education Section:

Document Not Released Yet:

Region:

Modern Marketing in Indonesia

Consumer Engagement

Programmatic

Redirect Immediately:

Modern Marketing in Indonesia: The use of mobile in the digital marketing mix

Ammita M — Tue, 28 Sep 2021 11:06:30 +0000

Released:

September, 2021

Keywords:

2021

Indonesia

WARC

The MMA & WARC report summarises the Indonesia findings of our latest APAC modern marketing survey, which assesses how advertisers and agencies are using, and planning to use mobile as a part of their marketing strategy. It focuses on the critical areas which need to be taken into account by advertisers, including the importance of social, the impact of commerce on the use of mobile, the challenges being faced and the future of mobile technology.

Education Section:

Architecting the future of marketing in APAC 2021

Document Not Released Yet:

Region:

APAC, Indonesia

Redirect Immediately:

Architecting the future of marketing in APAC 2021: The use of Mobile in the digital marketing mix

Ammita M — Wed, 15 Sep 2021 14:17:34 +0000

Released:

September, 2021

Keywords:

2021

WARC

After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media.

In APAC, leaders in mobile adoption, are incorporating a mobile-first approach driven by increased opportunities to reach consumers by social and m-commerce, driving up digital advertising budgets in the region to $120bn this year, of which mobile is set to be worth $62bn, per WARC Data.

Download Architecting the future of marketing in APAC: The use of Mobile in the digital marketing mix, an annual report released today by WARC, the global authority on effective marketing, in association with the MMA.

Education Section:

The Metaverse Is The Medium

Document Not Released Yet:

Region:

APAC

Redirect Immediately:

The Metaverse Is The Medium

Ammita M — Wed, 25 Aug 2021 10:56:25 +0000

Released:

August, 2021

Keywords:

2021

Culture Group

apac

metaverse

MMA and Culture Group are proud to share The Metaverse is the Medium, our whitepaper detailing the future of consumer engagement in the virtual realm. Read on to understand the background of the Metaverse, the Metaverse marketing ecosystem, which brands are winning, who the key players are, and how you can get involved.

The future of consumer engagement is unfolding right before us through extended and synthetic reality. What more are you waiting for?

Education Section: