The Modern Gaming Marketing Playbook

Serkan Karaman — Thu, 20 Aug 2026 12:35:43 +0000

modern_gaming_marketing_pb.pdf

Released:

February, 2026

File Size:

8.06MB

Keywords:

2026

MMA MEA

Mobile Gaming

gaming

playbook

retail media

Half the planet already plays games. Most brands still show up for kickoff and miss the basket three days earlier.

The Modern Gaming Marketing Playbook rebuilds gaming strategy around six moves: Map the occasion window, mine first-party data for real segments, design experiences players choose to join, scale creative with AI, forge ecosystem alliances, and measure the whole circle, not just the funnel. Six MMA Academy webinars, one framework, built to run.

For CMOs, retail media teams, and creative leads planning their next move in gaming.

Available in English.

Gezegenin yarısı zaten oyun oynuyor. Markaların çoğuysa maça üç gün geç kalıyor.

The Modern Gaming Marketing Playbook, oyun stratejisini altı hamle üzerine kuruyor: Fırsat penceresini haritala, birinci parti veriden gerçek segmentler çıkar, oyuncunun kendi isteyerek katıldığı deneyimler tasarla, yaratıcı üretimi yapay zekayla ölçekle, ekosistem iş birlikleri kur, huniyi değil döngüyü ölç. Altı MMA Academy webinarı, tek çerçeve, sahaya hazır.

Oyun stratejisini kuran CMO'lar, retail medya ekipleri ve yaratıcı liderler için.

Döküman İngilizcedir.

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Categories:

Gaming

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Content Type:

Guide

Marketing Arena:

Knowledge Center

Tools & Playbooks

KWIZA, More than a game

Mpho Dlamini — Wed, 17 Jun 2020 17:52:48 +0000

June 17, 2020

Submitted by MMA SOUTH AFRICA

Yonder Media developed and launched the KwiZa Whatsapp game as a small company contribution to the Covid 19 cause. The game was not only created to provide free entertainment during the Covid 19 local lockdown period, but also to educate the general public about the virus. It also serves as a playful showcase of the potential of IM bots using a common-sense user experience mix of menu-driven and natural language options – and how a bot (in this case the “quizmaster”) can be imbued with personality.

The platform also to helps bring brands together in an effort to highlight and encourage their contribution to the crisis. To start playing, simply WhatsApp ‘Hi’ to 087 240 5252 or using your smartphone, click here: https://wa.me/27872405252?text=Play. Brands who would like to get involved can contact the KwiZa team at kwiza@yonder.co.za

https://yonder.co.za/

Attachment	Size
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External URL:

yonder.co.za

Article

MMA / Marketing + Media Alliance - Mobile Gaming

The Modern Gaming Marketing Playbook

KWIZA, More than a game

June 17, 2020

Submitted by MMA SOUTH AFRICA