MMA / Marketing + Media Alliance - APAC

MMA x CDP Open House - Exploring eCommerce: Navigating through the Indonesia - India - Vietnam Market

Nam Nguyen — Tue, 12 Jul 2022 11:12:26 +0000

Wednesday, August 23, 2023 - 3:30am to 4:30am ICT

Region:

At the conclusion of the webinar, participants will be able to:
(1) Gather information on the eCommerce landscape in Indonesia, India, and Vietnam
(2) Identify key challenges and opportunities in Indonesia, India, and Vietnam market
(3) Develop an effective eCommerce strategy for entering or expanding the market

AGENDA (GMT +7)

Time	Topic	Sub-topic
14:30	Welcome Remarks	I. Orientation II. Ice Breaker
14:40	The eCommerce Landscape (focused on Indonesia-India-Vietnam)	I. Current Trends and Growth Projections II. The Unique Online Customer Journey
14:55	Spotting Opportunities	I. Common Challenges in eCommerce II. Innovative Solutions
15:10	Optimizing the Digital Shelf	Exploring Products, Pricing, Placement, and Promotions
15:20	Amplifying Through Digital	I. Branding on Digital a. Creating a Strong eCommerce Identify II. Strategies for eCommerce a. Social Commerce b. Personalization
15:25	Fireside Chat	Chat with SME
15:30	Closing Remarks	I. Key Takeaways II. Invitation for a CDMxMMA TNA

MMA, in partnership with CDP, a digital marketing training and certification provider based in Singapore and the Philippines and the educational partner of MMA, brings to you this free webinar. The MMA-CDP partnership aims to accelerate business transformation through education. We identified the need to upskill the industry to support business and professional growth with the help of our highly-rated and industry-recognized online certification programs.

Program Overview

Join the MMA x CDP Certification Program, live online training, that will help you kick start understanding of Modern Marketing Strategy and Execution.

Designed as an online workshop, you will be introduced to new concepts, latest trends, technologies and tools to help you develop a mobile-first marketing strategy. Take advantage of the depth of learning and best practices across APAC right from your mentor!

Speakers:

Manny Gonzales

Head of Ogilvy Consulting Philippines

Ogilvy Philippines

Moderator:

Phan Bich Tam

Managing Director Vietnam and Cambodia & Board Member Vietnam

MMA Global - APAC

From A Blink to A Heartbeat 2019

Ammita M — Thu, 26 Sep 2019 15:41:58 +0000

From A Blink to A Heartbeat

Released:

September, 2019

Keywords:

Mobile Video

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

To help marketers and agencies develop the right short video creative for mobile, MMA has partnered with Facebook to create a unique playbook for creativity on mobile. The recommendations are supported by MMA Cognition study and Facebook's understanding of successful short videos. Facebook's understanding is built on the back of meta studies of thousands of campaigns and fine tuned by Creative Directors who have used them. The playbook is useful for both marketers and creative agencies and is designed to help you create a Thumbstopper or evaluate one.

Education Section:

Best Practices

Creative Effectiveness

Educational Documents

Document Not Released Yet:

Region:

APAC, India, Global

Consumer Engagement

Creative Effectiveness

Social Media

Categories:

Local Councils

India

Creative Effectiveness

Redirect Immediately:

Members Only: First Second Strategy Report 2019

MMAGlobal — Sat, 02 Mar 2019 20:49:04 +0000

Members Only

Consumer Engagement

Creative Effectiveness

Social Media

Members Only: First Second Strategy Report 2019

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

If your company is an MMA member and you need log-in information, please email membership@mmaglobal.com.

Released:

March, 2019

Education Section:

Creative Effectiveness, Educational Documents, Research

Region:

APAC, India, Global

Resource

Members Only

Kantar (APAC)

MMAGlobal — Tue, 18 Aug 2026 14:39:47 +0000

kantar.com

Kantar is the world’s leading marketing data and analytics business. We deliver the intelligence needed to power brand growth.

We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value.

All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.

Ecosystem:

Agency

Region:

APAC

Sanofi Consumer Healthcare India (Opella Healthcare India Pvt. Ltd.)

MMAGlobal — Wed, 12 Aug 2026 21:48:36 +0000

sanofi.com

We are an R&D driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth.

We apply our deep understanding of the immune system to invent medicines and vaccines that treat and protect millions of people around the world, with an innovative pipeline that could benefit millions more. Our team is guided by one purpose: we chase the miracles of science to improve people’s lives; this inspires us to drive progress and deliver positive impact for our people and the communities we serve, by addressing the most urgent healthcare, environmental, and societal challenges of our time.

Region:

APAC India

PT Bank Rakyat Indonesia

MMAGlobal — Fri, 07 Aug 2026 18:19:25 +0000

bri.co.id

Ecosystem:

Marketer

Region:

APAC Indonesia

PT Dom Pizza Indonesia

MMAGlobal — Wed, 05 Aug 2026 18:43:21 +0000

dominos.co.id

Domino's Pizza Indonesia opened it's first store on August 22nd, 2008 at Pondok Indah, Jakarta. Domino's Pizza extends across 6 cities in Indonesia that include Jakarta, Bekasi, Depok, Bogor, Bandung and Bali. With 109 stores in operation, Domino's Pizza Indonesia are adding more new stores each month in a bid to reach out to all Indonesian customers.

Domino's Pizza Indonesia is part of MAP (PT Mitra Adiperkasa,Tbk) Indonesia and Everstone Capital.

Domino's Pizza Indonesia holds the exclusive master franchise rights for the Domino's brand and network in Indonesia. The Domino's brand is owned by Domino's Pizza, Inc, a listed company in USA.

At Domino’s Pizza Indonesia we have a simple motto which is ‘Sell More Pizza, Have More Fun!’, which is reflected in our work culture, our preparation of delicious pizza and our technology firsts in the pizza market. We constantly make it our mission to delighting our customers with great tasting pizza at the best value price

Region:

APAC Indonesia

TikTok Pte Ltd (APAC)

MMAGlobal — Fri, 31 Jul 2026 20:48:15 +0000

www.bytedance.com

Ecosystem:

Solutions Provider

Region:

APAC

Material

MMAGlobal — Fri, 31 Jul 2026 19:56:33 +0000

materialgrowth.com

We drive intelligent growth for ambitious businesses and leading brands.

Customer understanding is more potent and drives greater value when insights go to work directly within marketing and experience priorities. To give our clients that advantage, we put an insights-driven operating system at the core of our design, go-to-market and digital experience solutions.

Material clients make smarter growth choices because they can see clearly how and when to take the shots that count. Together, we connect consumer intelligence with customer demand generation to build lasting, profitable relationships. 

Ecosystem:

Agency

Region:

APAC India

The Boardroom Verdict: MMA India's Board POV on AI, Creative, and Commerce

Rutbah Modi — Thu, 30 Jul 2026 06:46:30 +0000

July 30, 2026

Get in on MMA India's Q3 board conversation, drawn from a room deliberately weighted toward marketers but spanning agencies, tech enablers, and publishers.

Every marketing leader in India is being asked to prove the same thing right now: that the function is worth its enterprise value, not just its media spend.

That was the throughline of MMA India's Q3 board conversation, drawn from a room deliberately weighted toward marketers but spanning agencies, tech enablers, and publishers.

5 insights came out of it, on the state of Indian marketing right now:

1. AI's first-mover window is wide open, and closing fast

Fewer than 1% of enterprises anywhere are currently running AI agents in production. That's not a caution sign, it's headroom.
Gartner projects 60% of brands will use agentic AI for one-to-one personalization by 2028. WARC's own CMO survey puts real, multi-agent campaigns today at roughly 8%.
The board's sharper read: the early advantage is in smarter audience discovery, not flashy creative automation, and India's data density doesn't yet match the US or UK markets these tools were built for. Moving early still beats moving loud.

2. Creative is marketing's biggest lever, and its least measured one

Generative AI has made content nearly free to produce. More of it exists than ever, with no shared way to judge whether any of it actually works.
The industry only got a joint attention-measurement standard, from the IAB and MRC, in late 2025. India still runs on proprietary, largely US/UK-calibrated norms.
The board's dividing line: judge creative on whether it creates new demand, not just how efficiently it harvests demand that already exists. Most current models only do the latter.

3. Marketing still fails the CFO's test

Barely a third of CFOs currently agree that marketing drives long-term growth. Most marketers admit their own leadership doesn't understand what advertising does for the business.
CFOs are largely comfortable with performance spend. It's everything else, brand, long-term equity, that struggles to get signed off.
The board's diagnosis: this isn't a communication gap, it's a translation gap. Marketing and finance are measuring the same outcomes in two different languages.

4. Commerce is quietly taking marketing's budget, from outside marketing

Retail media in India is growing an estimated 25% year-on-year in 2026, faster than almost any other channel. Some in the room believe it could overtake linear TV this year; independent estimates still show TV meaningfully ahead, which is the honest read.
Emerging D2C brands already route more than half their marketing spend through commerce and quick-commerce.
The catch: those budgets typically sit with e-commerce teams, not marketing. The fastest-growing channel in the country is being planned largely outside the function meant to own the brand.

5. Results, not claims, decide who gets believed

The same scrutiny hitting marketing in the CFO's office is showing up everywhere else marketing's work gets judged. A recurring, blunt observation from senior marketers this year: too many campaigns claim success without evidence built in to prove it.
That's raising the bar across the board, in how work gets planned, measured, and entered for recognition in India's marketing and creative award circuit this year.
The common demand, from finance and from the industry's own gatekeepers alike: show the number, not just the story.

None of this is a wish list. It's a read on where Indian marketing is exposed, on AI, on creative, on money, and where the leaders in the room are choosing to name the problem before someone else does it for them.

Region:

APAC

India

Global

Article

MMA / Marketing + Media Alliance - APAC

MMA x CDP Open House - Exploring eCommerce: Navigating through the Indonesia - India - Vietnam Market

AGENDA (GMT +7)

Program Overview

Manny Gonzales

Phan Bich Tam

From A Blink to A Heartbeat 2019

Members Only: First Second Strategy Report 2019

Members Only

Members Only: First Second Strategy Report 2019

Log in with your MMA membership to gain full access to this material.

Members Only

Kantar (APAC)

Sanofi Consumer Healthcare India (Opella Healthcare India Pvt. Ltd.)

PT Bank Rakyat Indonesia

PT Dom Pizza Indonesia

TikTok Pte Ltd (APAC)

Material

​​​​​​​The Boardroom Verdict: MMA India's Board POV on AI, Creative, and Commerce

July 30, 2026

The Boardroom Verdict: MMA India's Board POV on AI, Creative, and Commerce