MMA / Marketing + Media Alliance - Best Practices

Covid-19 has created unprecedented disruption in every aspect of life including marketing and advertising. According to a recent study 70% of buyers have already adjusted or paused their planned ad spend, while 16% is still determining what actions to take. In this document we summarize some of the Industry’s best thinking in terms of advertising in times of crisis and we try to answer the key questions that block efficient marketing decision-making right now. Whilst this document draws on data points from the US, there are a number of key insights and lessons relevant to other countries.

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From A Blink to A Heartbeat 2019

Ammita M — Thu, 26 Sep 2019 15:41:58 +0000

From A Blink to A Heartbeat

Released:

September, 2019

Keywords:

Mobile Video

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

To help marketers and agencies develop the right short video creative for mobile, MMA has partnered with Facebook to create a unique playbook for creativity on mobile. The recommendations are supported by MMA Cognition study and Facebook's understanding of successful short videos. Facebook's understanding is built on the back of meta studies of thousands of campaigns and fine tuned by Creative Directors who have used them. The playbook is useful for both marketers and creative agencies and is designed to help you create a Thumbstopper or evaluate one.

Education Section:

Best Practices

Creative Effectiveness

Educational Documents

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Region:

APAC, India, Global

Consumer Engagement

Creative Effectiveness

Social Media

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Local Councils

India

Creative Effectiveness

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Mobile Trends 2018

MMAGlobal — Sun, 22 Apr 2018 15:50:48 +0000

Mobile Trends 2018

Released:

April, 2018

File Size:

758 KB

In this document, the Mobile Marketing Association intends to dissect the main trends that will drive mobile marketing in 2018. Here, you’ll have access to insights, analysis, opinions and projections from some of the great players in the industry, who will discuss the benefits and challenges of topics such as Augmented Reality, Blockchain, Artificial Intelligence, Mobile Payments, Location-Based Services, Multi-Touch Attribution and Transparent Use of Data.

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Best Practices

Guidelines

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Knowledge Session By Toluna

Rutbah Modi — Mon, 06 Jul 2026 11:05:16 +0000

knowledge_session_by_toluna.pptx

Released:

July, 2026

Education Section:

Best Practices

Research

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APAC, India, Global

Categories:

Smarties

Knowledge Session

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Document

MMA SMARTIES Unplugged Indonesia 2026 Booklet

Beth Chandra Isfandari — Fri, 10 Apr 2026 09:59:02 +0000

final_mma_smarties_unplugged_indonesia_2026_booklet.pdf

Released:

June, 2025

MMA SMARTIES Unplugged Indonesia 2026 Booklet is a practical guide to what award-winning marketing looks like today, bringing together the campaigns, case studies, judging perspectives, submission tips, and industry benchmarks that define excellence in Indonesia.

More than a winners booklet, it is designed to help brands, agencies, and marketing teams understand how strong ideas become measurable business impact through sharper storytelling, smarter use of data and AI, stronger category choices, and clearer proof of results—while also highlighting how SMARTIES continues to raise the standard for marketing effectiveness across the market.

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Benchmark Studies

Best Practices

Educational Documents

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Global

Consumer Engagement

Content Marketing

Creative Effectiveness

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